C3 Silicon valley
C3 Silicon Valley (now known as VIVE) is an influential organization located in the Bay Area. Just two years in, we decided that our logo and branding needed to be updated for various reasons.
There wasn't much direction as far as the vision for this logo, but we knew that we wanted it to be unique, memorable and hip. This is what I came up with.
The hexagon or honeycomb shape was an evolution of our current logo and it also resembled a "silicon wafer chip". This is what Silicon Valley was initially named after and I found it to be very representative of our community. The edges are also quite sharp and bold which matched our brand personality perfectly.
Beyond that, the outline of the symbol resembles the letter “C” and the three bars inside symbolizes the number “3” = C3. We found this logo to be extremely memorable and strongly resonated with our community.